This limited-time campaign features bespoke illustrations of over 30 characters from across the Marvel Universe on Coca‑Cola^® and Coca‑Cola^® Zero Sugar bottles and cans.

Scannable QR codes unlock augmented reality animation experiences for each hero, villain, or matchup, plus the chance to win exclusive prizes including Disney Cruise vacations, autographed memorabilia and more.

How it works

01 BUY

Grab participating Coca‑Cola^® products.

02 SCAN

Launch the AR experience from the QR code.

03 ENJOY

Unlock characters and experience epic moments.

04 ENTER

Enter for a chance to win epic prizes from Coca‑Cola^®.

Peep the AR experience

Where it all started ︎︎︎

Using Procreate, we sketched all solo and matchup character interactions to visualize movement and storylines for Subvrsive AR animators.

STORYBOARD

Iron Man

1. Iron Man bursts out flying around in a loop and lands in an iconic three-point pose.
   
   
2. A stylized HUD takes over the phone screen and scans Iron Man for a few seconds.

3. For this looped animation, Iron Man hovers side to side in his iconic pose while jet streams come out of his palms.

4. User taps and holds the screen to charge up Iron Man's Arc Reactor as a power meter HUD fills up.
   
   
5. Once at max-power, Iron Man shows off his wrist laser weaponry.

Black Panther ︎ Captain America

Wolverine ︎ Juggernaut

Ant Man