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COCA-COLA ︎ MARVEL STUDIOS ︎ 

MARVEL FANS UNLOCK EXCLUSIVE AUGMENTED REALITY CHARACTERS AFTER PURCHASING LIMITED EDITION  PRODUCTS FOR A CHANCE TO WIN EPIC PRIZES.


ROLE
Sr. UIUX Designer
Storyboard Artist

TOOLS
Figma
Procreate

TIME
 Nov ‘23 – Feb ‘24






✳︎ WE BROUGHT THE MARVEL UNIVERSE TO LIFE THROUGH A DYNAMIC ON-PACKAGE AR-XP. THIS GROUNDBREAKING INITIATIVE FEATURED EXCLUSIVE DESIGNS OF 32 ICONIC CHARACTERS ON COCA-COLA & COCA-COLA ZERO SUGAR BOTTLES & CANS.

EACH CHARACTER IS CRAFTED WITH MULTI-STATE ANIMATIONS AND VISUAL EFFECTS, ALLOWING VIRTUAL HEROES & VILLAINS TO SPRING FROM THE COLLECTIBLES, DELIVERING IMMEDIATE SURPRISE & DELIGHT.








THE RESULTS




1.95 BILLION GLOBAL IMPRESSIONS

24.4 BILLION EARNED SOCIAL REACH

50 COUNTRIES LAUNCHED WORLDWIDE

#1 SOLD COKE MERCHANDISE  IN 3+ YRS











HOW IT WORKS





BUY PARTICIPATING COCA-COLA PRODUCT




LAUNCH AR EXPERIENCE BY SCANNING THE QR CODE


In this interactive journey, you can engage with your virtual character as they strike their epic hero pose. Rotate your device to capture a complete 360° ︎︎︎ virtual view of each collectible.



UNLOCK CHARACTERS AND ENJOY EPIC MOMENTS


Each character can be saved to your account, allowing you to track and build your collection over time. The platform encourages sharing, enabling the spread of excitement with friends.



ENTER FOR A CHANCE TO WIN EPIC PRIZES FROM COCA-COLA.










USING PROCREATE, WE ILLUSTRATED STORYBOARDS FOR EVERY SCENE TO VISUALIZE CHARACTER MOVEMENT & INTERACTION







IRON MAN


  1. Iron Man bursts out flying around in a loop and lands in an classic 3-point pose.
  2. A stylized HUD takes over and scans him for a few seconds.
  3. Iron Man hovers side-to-side in his iconic pose while air streams out of his suit.
  4. User taps and holds screen to charge up the power meter HUD of his Arc Reactor.
  5. Once at max-power, Iron Man shows off his laser weaponry.







BLACK PANTHER ︎ CAPTAIN AMERICA


  1. Black Panther jumps down into a classic 3-point pose and Cap flies in.
  2. She rises while he lands holding his vibranium shield at the ready.
  3. Captain America flings his shield out of the user’s field of vision. 
  4. Black Panther catches it and cheekily hands the shield back to Cap.
  5. She performs a Wakanda Forever salute and Cap. returns the gesture.








WOLVERINE ︎ JUGGERNAUT


  1. Juggernaut drops in as dust clouds fill the scene.
  2. Wolverine takes advantage and jumps on his back, but Juggernaut dodges him.
  3. They turn and acknowledge each other, then immediately engage.
  4. Wolverine jumps on a steel wall, but Juggernaut slams and crashes through it. 
  5. The smoke clears and nothing is left but the wall broken into pieces.







ANTMAN


  1. Tiny Ant-Man runs in front of the product surrounded by quantum realm effects.
  2. The effects disappear and Ant-Man grows to normal size in an acrobatic backflip.
  3. Ant-Man humorously stretches (toe touch, side bend, shoulder stretch, and twists).
  4. User taps the screen for a quantum realm portal to appear, and he jumps into it.
  5. Ant-Man shortly reemerges from the portal and lands in a classic 3-point pose.









COLLECT THEM ALL





LIMITED TIME OFFER


Users can drink, scan and enjoy interactive gameplay moments plus the thrill of seeing their favorite Marvel characters come to life in stunning detail. As part of the experience, customers collect characters to win exclusive prizes––Disney Cruise vacations, autographed Marvel memorabilia and more.

After unlocking characters, fans can register to view previously collected AR experiences and learn fun facts for each character. Special combinations of cans & bottles unlock exclusive easter eggs, adding an element of mystery and excitement.