PIZZA HUT ︎ NCAA ︎ SPACE JAM ︎
✳︎ ALTHOUGH PIZZA HUT HAS BEEN AN OFFICIAL PLAYER IN MARCH MADNESS FOR ALMOST A DECADE, THE BRAND IS NOT KNOWN FOR ITS ROLE IN THE TOURNAMENT. WE NEED TO LEVERAGE THE UNIQUE CULTURAL MOMENT THAT IS MARCH MADNESS WITH FOUR WEEKS OF ACTIVE FAN ENGAGEMENT.
MICROSITE
THE CHALLENGE
While we’ve always had loyal Hut fans, we haven’t necessarily always made it easy being one. How might we rebuild Hut Rewards to be easier to use, more valuable to customers and more profitable for the system?
FROM DISCOUNT PROGRAM TO GROWTH ENGINE
FROM
Only resulting in one-off visits that drive redemptions, but not habits.
Only resulting in one-off visits that drive redemptions, but not habits.
TO
Habit-forming growth driving frequency and profitable repeat visits.
Habit-forming growth driving frequency and profitable repeat visits.
FROM
Being hard to find and use and mostly about points and discounts.
Being hard to find and use and mostly about points and discounts.
TO
An embedded simple and seamless experience with broader value and engagement.
An embedded simple and seamless experience with broader value and engagement.
WE’RE TRANSFORMING HUT REWARDS FROM A MERE RETENTION STRATEGY INTO A LASTING COMPETITIVE ADVANTAGE.
SIGNAL VALUE CLEARLY AND EARLY
MAKE REWARD REDEMPTION EFFORTLESS
BUILD HABITS WITH STICKY ENGAGEMENT
EXTEND VALUE WITH ELEVATED EXPERIENCES
PERSONALIZE MEMBER EXCLUSIVES
01 REBRANDED LOGO
The logo is available in three color variations to ensure flexibility across different backgrounds and applications. There are two versions of the logo depending on growth markets where the Pizza Hut brand and red roof does or doesn’t have strong awareness or recognition.
02 TAGLINE
This primary tagline is be used in markets where the Pizza Hut brand and red roof have strong recognition. This functions as a stand-alone lockup or be integrated into headlines and campaign creative.
MORE WAYS TO
Exclusive member pricing, discounts, and rewards make it easy to choose Pizza Hut for return on their cravings investment.
SAVE MONEY
Exclusive member pricing, discounts, and rewards make it easy to choose Pizza Hut for return on their cravings investment.
MORE WAYS TO EXPERIENCE
Gain access to unique partnerships, member perks, and VIP entertainment experiences that feed good times.
EXPERIENCE
Gain access to unique partnerships, member perks, and VIP entertainment experiences that feed good times.
MORE WAYS TO
Weekly and monthly challenges that earn points for expanded menu items or exclusive Hut Collection merch.
EARN & REDEEM
Weekly and monthly challenges that earn points for expanded menu items or exclusive Hut Collection merch.
03 COLOR
The Hut Rewards palette builds on the established Pizza Hut brand colors, which is anchored in bold reds, black and supporting neutrals. Within this system, Pizza Hut Rewards introduces a secondary color, Hut Rewards Banana Pepper, that adds its own layer of distinction while staying connected to the parent brand. It brings a fresh tone that helps Rewards stand out across key moments.
04 ICONOGRAPHY
The pixel art icons, inspired by the brand’s signature checkerboard pattern, introduce a fresh, digital-first approach while staying rooted in tradition.
They embrace a crafted, handmade quality, as if built block by block, reinforcing a sense of playfulness and nostalgia.
The structured pixel grid adds a tactile feel, making the icons feel both contemporary and heritage-driven—a perfect blend of past and future.
NCAA ︎ SPACE JAM ︎ PIZZA HUT: MARCH MADNESS CAMPAIGN
︎ PIZZA HUT: MARCH MADNESS CAMPAIGN
LAUNCH STRATEGEY
LAUNCH STRATEGEY
The plan is to go big during the loundest moment of the year with an iconic hoops partern to help make a. Although Pizza Hut has been a player in March Madness for almost a decade, the brand is not known for its role in the tournament. We need to leverage the unique cultural moment that is March Madness with four weeks of active fan engagement.
Make Pizza Hut the official Pizza of March Madness to win top-of-mind among pizza competitors. Position the new product, “Big Dunkers” as the must-have pizza of 2026’s tournament. Convert March Madness reach into activated Hut Rewards 2.0 activation and redemption with the launch of the new loyalty program.
Mocked up mini-game screens for the app featuring different Looney Tunes Space Jam characters as well as Hutty, Pizza Hut’s latest mascot.
Make Pizza Hut the official Pizza of March Madness to win top-of-mind among pizza competitors. Position the new product, “Big Dunkers” as the must-have pizza of 2026’s tournament. Convert March Madness reach into activated Hut Rewards 2.0 activation and redemption with the launch of the new loyalty program.
Mocked up mini-game screens for the app featuring different Looney Tunes Space Jam characters as well as Hutty, Pizza Hut’s latest mascot.