SPRITE ✦ SPRITE ✦ SPRITE ✦
✳︎ SPRITE SQUAD ENCOURAGES GEN-Z CONSUMERS TO BUY AND SCAN SPRITE PRODUCTS FOR A CHANCE TO UNLOCK REWARDS & EXCLUSIVE GIVEAWAYS WITH PARTNERS RANGING FROM MUSIC, FASHION, GAMING, & SNACK INDUSTRIES.
THE ASK
Design an interactive experience that:
- Connects SMS invites to the Sprite Squad microsite.
- Introduces new customers to the campaign’s value proposition.
- Guides them through clear, engaging steps to join the community.
- Seamlessly transitions users into Coca-Cola’s +one app for continued engagement.
HOW IT WORKS
DESIGN DIRECTION
GEN-Z IS HYPER AWARE, DIGITALLY NATIVE AND VALUE AUTHENTICITY ABOVE ALMOST EVERYTHING ELSE.
BOLD, EXPRESSIVE AESTHETIC
Vibrant colors, eclectic fonts and nostalgic touches like Y2K or 90s vibes.
FLUID, ADAPTABLE DESIGN
Animated logos, interactive content, but still simplicity in messaging. Static and safe is out.
USER-GENERATED VIBE
Content that looks like it came from them or their peers. Imperfection feels real.
WHERE IT STARTED
THE LAUNCH
01 SMS MESSAGING
Text “THIRST” to access Sprite Squad.
02 LANDING PAGE
Learn how to unlock content from exclusive partners.
03 SCAN PRODUCT
Grab a Sprite product and scan to verify access.
01 WIN AN INSTANT PRIZE
Play for a daily chance to win a Sprite gift card.
