USC GAMES ✦ ZYNGA ✦ 


COLLECT INGREDIENTS, CRAFT POTIONS, CAST SPELLS & PROTECT YOUR COVEN IN THE WITCH LIST, A MOBILE AR GAME


2020 ADVANCED GAME PROJECT FINALIST AT USC CINEMATIC SCHOOL OF ARTS


ROLE
Creative Director
UIUX Designer

TOOLS
Adobe XD

TIME
Sep ‘18 – May ‘19










✳︎ THIS PROJECT WAS A ORIGINALLY CREATED DURING A GAME DESIGN CAPSTONE AT UNIV. OF SOUTHERN CALFORNIA UNDER THE GUIDANCE AND MENTORSHIP OF ZYNGA GAMES.







HOW IT WORKS







01 CUSTOMIZE AVATAR


Swipe to select a personalized look. Choose an animal familiar––owl, cat, rat, or toad–– who’ll scavenge and bring you ingredients.












02 COLLECT INGREDIENTS


Walk around for AR functionality. Get notified about ingredients in your area and decide whether or not to collect them for brewing later.












03 BREW POTIONS


Head to The Bubbling Cauldron to mix your ingredients and craft potions from your spellbook. Ingredients are also available for purchase.













04 DUEL OPPONENTS


Now equipped with potions and spells, challenge other players to duel in epic spell-casting fights. With health, defense and attack potions at hand, you can choose your dueling style.












05 JOIN A COVEN


Work alongside your coven friends to dispel curses.  Exchange ingredients with fellow witches and warlocks. Collaborate to perform a sabbath and cast forbidden spells.











DEMOGRAPHIC






GENDER INCLUSIVE, AGES 18–35


These users matured with the Harry Potter franchise and are the target audience for Pokémon Go, a potential indirect competitor.








EXPERIENCE GOALS






CHOOSE YOUR ADVENTURE


Players prepare to take on the adventure of exploring and discovering new lands, ingredients, potions, friends, and enemies. Depending on the player’s skills, knowledge, and personal preference, they can choose between three experience goals:



BATTLE OTHERS AND BECOM THE STRONGEST SORCERER

COLLABORATE WITH FRIENDS TO CREATE THE TOP COVEN AMONGST PEERS

CRAFT ALL POTIONS AND SPELLS, COLLECT EVERY FAMILIAR









MONETIZATION




COSMETICS


Exclusive skins for avatars, special and rare familiars, and custom items and decor for cottages. Some cosmetics are available exclusively through micro-transactions. 

INGREDIENTS


Players can visit The Bubbling Cauldron to purchase missing ingredients. This expedites potion crafting, spell-casting, and offense and defense tactics.

MOON STONES


Players can purchase packages to make upgrades. These include access to stronger spells, specialized ingredients, unique familiars, and charmed items.








WIREFRAMES













VISUALS





CREEPY & CUTE


Incorporated heavily stylized characters to simulate character customization. Color palette is dark, but with pops of bright, glowing hues.

︎︎︎ Aveline Stockart – character & backgrounds
︎︎︎ Balekova Darya – assets
︎︎︎ Caio Perez – assets













FINAL PROTOTYPE