USC GAMES ✦ ZYNGA ✦

✳︎ THIS PROJECT WAS A ORIGINALLY CREATED DURING A GAME DESIGN CAPSTONE AT UNIV. OF SOUTHERN CALFORNIA UNDER THE GUIDANCE AND MENTORSHIP OF ZYNGA GAMES.
HOW IT WORKS
01 CUSTOMIZE AVATAR
Swipe to select a personalized look. Choose an animal familiar––owl, cat, rat, or toad–– who’ll scavenge and bring you ingredients.




02 COLLECT INGREDIENTS
Walk around for AR functionality. Get notified about ingredients in your area and decide whether or not to collect them for brewing later.




03 BREW POTIONS
Head to The Bubbling Cauldron to mix your ingredients and craft potions from your spellbook. Ingredients are also available for purchase.




04 DUEL OPPONENTS
Now equipped with potions and spells, challenge other players to duel in epic spell-casting fights. With health, defense and attack potions at hand, you can choose your dueling style.





05 JOIN A COVEN
Work alongside your coven friends to dispel curses. Exchange ingredients with fellow witches and warlocks. Collaborate to perform a sabbath and cast forbidden spells.



DEMOGRAPHIC
GENDER INCLUSIVE, AGES 18–35
These users matured with the Harry Potter franchise and are the target audience for Pokémon Go, a potential indirect competitor.

EXPERIENCE GOALS
CHOOSE YOUR ADVENTURE
Players prepare to take on the adventure of exploring and discovering new lands, ingredients, potions, friends, and enemies. Depending on the player’s skills, knowledge, and personal preference, they can choose between three experience goals:
BATTLE OTHERS AND BECOM THE STRONGEST SORCERER
COLLABORATE WITH FRIENDS TO CREATE THE TOP COVEN AMONGST PEERS
CRAFT ALL POTIONS AND SPELLS, COLLECT EVERY FAMILIAR
MONETIZATION
COSMETICS
Exclusive skins for avatars, special and rare familiars, and custom items and decor for cottages. Some cosmetics are available exclusively through micro-transactions.
INGREDIENTS
Players can visit The Bubbling Cauldron to purchase missing ingredients. This expedites potion crafting, spell-casting, and offense and defense tactics.
MOON STONES
Players can purchase packages to make upgrades. These include access to stronger spells, specialized ingredients, unique familiars, and charmed items.
WIREFRAMES



VISUALS
CREEPY & CUTE
Incorporated heavily stylized characters to simulate character customization. Color palette is dark, but with pops of bright, glowing hues.
︎︎︎ Aveline Stockart – character & backgrounds
︎︎︎ Balekova Darya – assets
︎︎︎ Caio Perez – assets

