✳︎ SINCE ITS LAUNCH IN 2017, WORLD OF HYATT HAS GROWN INTO A GLOBAL LOYALTY PROGRAM REFLECTING HYATT’S EXPANSION INTO LUXURY, LIFESTYLE AND WELLBIENG. TO KEEP UP WITH THIS EVOLUTION, HYATT NEEDED A REFRESHED DIGITAL DESIGN SYSTEM, ONE THAT FELT MORE INVITING, INSPIRING AND COHESIVE ACROSS DIGITAL AND PHYSICAL TOUCHPOINTS.

THE CHALLENGE

How might we encourage members to join, save and earn more, while also engaging with promotions that build long-term loyalty?

TRAVEL HAS BECOME MORE ABOUT GOING SOMEWHERE THAN TRULY BEING THERE.

OUR SOLUTION

We introduced a new global brand platform, Be More Here, that invites guests to not just visit, but to fully immerse themselves and be in the moment.

The new design system emphasizes:

Cohesion across web, email, app, social, OOH media, and on property materials
Transparency of loyalty offers & benefits
Focus on guest experiences and meaningful connections

The strategy is rooted in a consumer truth: that in a world of distractions, Hyatt offers a rare chance to unplug, savor the moment, and feel truly present––especially when set against the backdrop of breathtakingly beautiful Hyatt properties across the globe.

RESULTS (2024)

9% YOY GROWTH IN HOTEL & RESORT PORTFOLIO

(+130K ROOMS)

21% INCREASE IN MEMBERSHIP

RECORD 48M MEMBERS

14% YOY REVENUE GROWTH TO $6.99B

THE NEW LIBRARY

COLOR, TYPE AND PHOTO

Modernized typography with elegant, accessible treatments
Expanded color palette to balance Hyatt’s legacy with fresh, inclusive hues.
Changed photography style to focus authentic, in-the-moment travel experiences.

H-FRAME

The team evolved the graphic blue square logo by mirroring it with the new Be More Here tagline to create a subtle, hidden “H”, resembling a window into the World of Hyatt. This H-frame is displayed on all media types––instagram posts, email headers, website heroes, billboards, on-property marketing materials, etc.

PARTNERSHIPS & OFFERS FOR CRM, WEB AND ON-SITE DIGITAL ACTIVATIONS

Mr & Mrs Smith is a curated collection of luxurious, boutique hotels and villas. With more than 850 MMS hotels now participating in World of Hyatt, members can earn rewards and benefits in some of the most distinctive destinations across the globe when booking through Hyatt.

World of Hyatt teamed up with Peloton® to reward its members to earn 100 Bonus Points per workout, up to 1,000 points per month when they link accounts and complete a ride or row of at least 20 minutes. The collaboration outfits 800+ Hyatt properties with Peloton equipment and provides access to Peloton classes on guestroom TVs at nearly 400 properties for guest and member enjoyment.

Guests receive complimentary access to Headspace via in-room content, including short meditations for those with busy schedules, soothing sounds for a restful night’s sleep, expert guidance from former monk and Headspace co-founder Andy Puddicombe, and more.

Guests at participating locations have access to in-room MasterClass lessons, as part of the first-ever hospitality collaboration with the online education subscription platform. The amenity gives guests a way to “learn and grow through curated content” while on vacation with classes on health and wellness, arts and entertainment, business, culinary skills and more.