Sherwin-Williams
A safe, quick and easy way for customers to get expert color help through a Virtual Color Consultation
ROLE
Sr. UIUX Designer
Sr. UIUX Designer
TOOLS
Figma / Figjam / Jira
Figma / Figjam / Jira
TIME
Apr ‘21 – Dec ‘22
Apr ‘21 – Dec ‘22
Challenge
During the pandemic, at-home consultations were no longer feasible for customers or consultants. Consultations were halted and ultimately dissolved for health and safety.
How might we provide a safe color advice experience during Covid-19?
Solution
Schedule a Virtual Color Consultation.
Customers can now speak online with color experts for personalized advice to choose paint colors quickly, confidently and safely.Results
( Since July 2022 launch )
150,000+
consultation requests submitted
57%
planned to hire a PRO painter post-consultation
53%
bought paint post-consultation
71%
increase in Color Consultant new hires to support customer request demand
STEP-BY-STEP PROCESS
Request a consultation ︎︎︎
STEP 1 Enter information
The collected information (name, email, phone number, and zip code) helps personalize communication and connects a customer with a local consultant. 
STEP 2
Add project details
When a customer describes their project and uploads photos of their space / inspiration, their consultant is now better informed before recommending colors.
STEP 3Schedule appointment
A customer can now schedule when and how they’d like to have their consultation with their assigned color consultant.The Design Process ︎︎︎
Wireframes
Mapped out how customers can schedule a consultation by defining the 3 steps of the consultation request form and laying out what is to be expected of the experience.
Low fidelity
Iterated versions of the hero, consultation details, request form, customer testimonials, and color consultant sections. We featured S-W’s Color of the Year as potential inspiration.
Latest
The most recent designs include a 3-step process to successfully schedule a virtual consultation followed by a confirmation page that encourages customers to take a look at other color advice resources provided by Sherwin-Williams.
