USC Games & Zynga Inc.
Collect ingredients, craft potions, cast spells, and protect your coven in The Witch List, a mobile AR game
ROLE
CREATIVE DIRECTOR
CREATIVE DIRECTOR
TOOLS
ADOBE XD
ADOBE XD
TIME
SEP‘19 – MAY‘19
SEP‘19 – MAY‘19
How it all works ︎︎︎
Customize avatar
Swipe to select a personalized look. Choose an animal familiar – owl, cat, rat or toad – who’ll scavenge and bring you ingredients.
Collect ingredients
Walk around for AR functionality. Get notified about ingredients in your area and decide whether or not to collect them for brewing later.
Brew potions
Head to The Bubbling Cauldron to mix your ingredients and craft potions from your spellbook. Ingredients are also available for purchase.
Duel opponents
Now equipped with potions and spells, challenge other players to duel in epic spell-casting fights. With health, defense, and attack potions at hand, you can choose your dueling style.
Join a coven
Work alongside your coven friends to dispel curses. Exchange ingredients with fellow witches and warlocks. Collaborate to perform a sabbath and cast forbidden spells.
Demographic
Gender inclusive, ages 18 – 35
These users matured with the Harry Potter franchise and are the target audience for Pokémon Go, one of our indirect competitors.
Experience goals
Choose your adventure
Players prepare to take on the adventure of exploring and discovering new lands, ingredients, potions, friends, and enemies. Depending on the player’s skills, knowledge, and personal preference, they can choose between three experience goals:
01 COMBAT GOAL
Battle others and become the strongest sorcerer
02 SOCIAL GOAL
Collaborate with friends to create the top coven
03 EXPLORATION GOAL
Craft all potions and spells / Collect every familiar
Monetization
Cosmetics
Exclusive skins for avatars, special and rare familiars, and custom items and decor for cottages. Some cosmetics are available exclusively through micro-transactions.
Ingredients
Players can visit The Bubbling Cauldron to purchase missing ingredients. This expedites potion crafting, spell-casting, and offense and defense tactics.
Moon Stones
Players can purchase packages to make upgrades. These include access to stronger spells, specialized ingredients, unique familiars, and charmed items.
Wireframe sketches
Creepy meets cute
Visuals
Incorporated heavily stylized characters to simulate character customization. Color palette is dark, but with pops of bright, glowing hues.
︎︎︎ Aveline Stockart – character & backgrounds
︎︎︎ Balekova Darya – assets
︎︎︎ Caio Perez – assets
︎︎︎ Aveline Stockart – character & backgrounds
︎︎︎ Balekova Darya – assets
︎︎︎ Caio Perez – assets
