Sprite
Interactive microsite to encourage Gen-Z to join Sprite’s newest campagin, Sprite Squad
ROLE
Sr. UIUX Designer
Sr. UIUX Designer
TOOLS
Figma / Figjam
Figma / Figjam
TIME
Dec ‘24 – Apr ‘25
Dec ‘24 – Apr ‘25
✳︎ Sprite Squad encourages Gen-Z consumers to buy and scan Sprite products for a chance to earn rewards and exclusive giveaways with partners ranging from music, fashion, gaming, and snack industries.
✳︎ Sprite Squad encourages Gen-Z consumers to buy and scan Sprite products for a chance to earn rewards and exclusive giveaways with partners ranging from music, fashion, gaming, and snack industries.
The ask
Design the userflow and experience in which customers will receive SMS messaging to access the interactive site and learn how to join Sprite Squad.
The experience includes a set of steps specifically designed to bring new customers to Coca-Cola’s +one app.
How it works
Design direction
Gen-Z is hyper-aware, digitally native, and value authenticity above almost everything else. To capture their attention we landed on a playful look & feel with the these three directions.
1. Bold, expressive aesthetic
Vibrant colors, eclectic fonts, and nostalgic touches like Y2K or 90s vibes.
2. Fluid, adaptable design
Animated logos, interactive content, but still simplicity in messaging. Static and safe is out.
3. User-generated vibe
Content that looks like it came from them or their peers. Imperfection feels real.
Where it started
The launch
01. SMS MESSAGING
Text “THIRST” to access Sprite Squad.
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Text “THIRST” to access Sprite Squad.
02. LANDING PAGE
Learn how to unlock content from exclusive partners.
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03. SCAN PRODUCT
Grab a Sprite product and scan to verify access.
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04. WIN AN INSTANT PRIZE
Play for a daily chance to win a Sprite gift card.
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