Design system for AI-powered drive thru
Refreshed design system for U.S. and Canadian website
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Design and strategy for the loyalty program and CRM
Interactive microsite encouraging Gen-Z to join Sprite Squad
New digital design system for Hyatt and its loyalty program
Exclusive AR experience with gamified collectibles
Refreshed UI for Redline Royale, a battle royale PC game
Redline Royale is an action-packed multiplayer battle royale game where players take each other down with a set of custom vehicles strapped with a wild arsenal of weapons and power-up boosters.
As Redline Royale transitions from a mobile to a PC game, the UI calls for a facelift to account for larger screens and more complex controls.
Evaluated 10–15 comparable PC games to identify key features worth carrying over, then redesigned the UI to incorporate them while staying true to the original mobile game. Prioritized simplified navigation, a clear CTA to play, easy profile/customization access, and microinteractions for surprise and delight.
Fortnite
Polished mix of cartoonish and futuristic design. Built to be bold, readable, and dynamic, all while fitting its fun and fast-paced vibe.
Multiversus
Slick fusion of modern gaming UI trends, cartoon crossover energy, and a broadcast-style presentation. Designed to feel playful, competitive, and accessible across a wide audience.
Overwatch
Sleek, futuristic, and tactical–clean but stylized to match the high-tech, international, and slightly sci-fi vibe of the game.
Tony Hawk Pro Skater 1 & 2 Remastered
Gritty, skate-culture infused, and built for fast readability–with a punk-rock, street-style edge that matches the vibe of the skateboarding world.
The original screens were a 1:1 to the mobile experience and did not make use of the larger real estate. The UI art direction was angular and lopsided, reflecting the bobblehead look of the player’s avatars. Typography was too simple and lacked personality while icons were misleading and not intuitive enough. Colors were dull and muted and did not invoke any excitement.
I kept the essence of the original look and feel, using angled outlines for components. I added this aesthetic to the new typeface for a bold look that feels active and energetic. I brightened the colors and updated the icons for clarity.