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Wendy’s Google Gemini
Design system for Wendy’s Ai-powered drive thru

Ford
Refreshed design system for U.S.and Canadian website
Huggies Pull-Ups Disney Jr.
0 to 1 design and strategy for the potty training app
Pizza Hut
Design and strategy for the loyalty program and CRM
Sprite
Interactive microsite encouraging Gen-Z to join Sprite Squad
World of Hyatt
New digital design system for Hyatt and its loyalty program
Coca-Cola Marvel
Exclusive AR experience with gamified collectibles
QuikTrip
Refreshed UI for Redline Royale, a battle royale PC game


Sprite Squad encourages Gen-Z consumers to buy and scan Sprite products for a chance to unlock rewards and exclusive giveaways with partners ranging from music, fashion, gaming, and snack industries.

Senior Experience Designer
Figma / Figjam
Dec 2024 – Apr 2025




The Ask
Connect SMS invites to the Sprite Squad microsite experience. Introduce customers to the campaign’s value proposition. Guide them through clear, engaging steps to join the community. Transition users to Coca-Cola’s +one app for continued engagement.





Design Direction

Gen-Z is hyper aware, digitally native, and value authenticity above almost everything else.


Bold, expressive aesthetic–vibrant colors, eclectic fonts, and nostalgic touches like Y2K or 90s. Fluid, adaptable design–animated logos, interactive content, but still simplicity in messaging. Static and safe are out. User-generated vibe–content that looks like it came from them or their peers. Imperfection feels real.





My Role
I led the visual direction, starting by gathering benchmarks of highly interactive mobile experiences with a playful, engaging feel.

I collaborated closely with the engineering team and presented to client stakeholders regularly, keeping pace with the project's fairly quick development timeline.